HAPPY MEAT ON MONDAY!
Here is the article in the National Agricultural Communicators of Tomorrow newsletter about Meat on Mondays:
University of Arkansas ACT Promotes Meat on Mondays written by Megan Crudup, University of Arkansas ACT
The University of Arkansas’ Block and Bridle and Agricultural Communicators of Tomorrow clubs have teamed up to educate students on campus about the importance of beef as part of a healthy diet. With the support of the Arkansas Beef Checkoff and several other sponsors, the clubs have started a college-wide event called “Meat on Mondays.”
“We wanted to counteract the “Meatless Mondays” campaign, but still shed a positive light on the Beef Industry,” said Crystal Ahrens, Block and Bridle president. “We wanted to educate students around the university about the health benefits of having Beef in your everyday diet.”
Free packets of beef jerky and silly bands in the shape of steers and ZIP (Zinc, Iron and Protein) were passed out in various locations around campus as well as at the Arkansas State Fair. The Arkansas Beef Checkoff donated the beef jerky and silly bands for the first wave of handouts.
The Arkansas ACT chapter designed a logo and labels for the packets of beef, as well as orchestrated all media relations. Students worked closely with Jefferson Miller, University of Arkansas agricultural communications professor, to create the promotional materials. Press releases were also sent out to area newspapers and university media outlets.
“This is a great way for our agriculture students to get involved in promoting their industry,” said Miller. “Plus, they can apply their PR skills and their knowledge of meat science and human nutrition along the way.”
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