Meat on Mondays

7 02 2011

HAPPY MEAT ON MONDAY!

Meat On Monday

Here is the article in the National Agricultural Communicators of Tomorrow newsletter about Meat on Mondays:

University of Arkansas ACT Promotes Meat on Mondays written by Megan Crudup, University of Arkansas ACT

The University of Arkansas’ Block and Bridle and Agricultural Communicators of Tomorrow clubs have teamed up to educate students on campus about the importance of beef as part of a healthy diet. With the support of the Arkansas Beef Checkoff and several other sponsors, the clubs have started a college-wide event called “Meat on Mondays.”

“We wanted to counteract the “Meatless Mondays” campaign, but still shed a positive light on the Beef Industry,” said Crystal Ahrens, Block and Bridle president. “We wanted to educate students around the university about the health benefits of having Beef in your everyday diet.”

Free packets of beef jerky and silly bands in the shape of steers and ZIP (Zinc, Iron and Protein) were passed out in various locations around campus as well as at the Arkansas State Fair. The Arkansas Beef Checkoff donated the beef jerky and silly bands for the first wave of handouts.

The Arkansas ACT chapter designed a logo and labels for the packets of beef, as well as orchestrated all media relations. Students worked closely with Jefferson Miller, University of Arkansas agricultural communications professor, to create the promotional materials. Press releases were also sent out to area newspapers and university media outlets.

“This is a great way for our agriculture students to get involved in promoting their industry,” said Miller. “Plus, they can apply their PR skills and their knowledge of meat science and human nutrition along the way.”

I personally love:

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EPA seeks to regulate… dust??

19 01 2011

We are all becoming accustomed to more and more regulations imposed by the government. Some make perfect sense (like no texting and driving, ever.), some are logical but annoying (like no talking on a cell phone in school zones or construction zones), and some are just plain stupid (like in Champaign, IL-home of UofI-one may not pee in his neighbor’s mouth….wondering how that got implemented??).

As ridiculous as that last one was, I can at least see (barely) how one could plea that the act was not aggression and may have slipped through some political loophole… and at least it is trying to prevent an unpleasant situation. But what about dust? It doesn’t exactly top my list of legislation priorities… In fact, one may wonder why it would be placed onto any priority list at all. The EPA feels differently and wants to enforce stricter dust regulations, including fines.

To me, dust is an unavoidable part of life. If its in your home, sure, take care of it… get a swiffer and a feather duster… it its outside, I’m afraid we are all just going to have to deal with it. Am I the only one who gets excited about dust devils? Do we really want to deprive future generations of them?!

But in all seriousness, this is an unnecessary and burdensome regulation. Dust occurs when children play baseball/softball, when cattle run across a dry field, when farmers harvest… the implications could be endless, that is if anyone could take such ridiculous legislation serious. And believe it or not, a number of senators are on the side of production agriculturalists (and little leaguers!).

So I guess I am left with the feeling that if dust can regulated, what will they regulate next… and should I  be worried about how much more ridiculous it will be? Because let’s be honest, it probably will be.

The best memory is that which forgets nothing, but injuries. Write kindness in marble and write injuries in the dust” (Persian Parable). I guess Persian Americans will have to find some other substance to use…. However, I find I am already struggling not to write about this injury to agriculture.

[Share your own comments/concerns bellow!]








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